Multifamily Blogs

Hey...The more ya know!!!
  Salespeople know what they sell, and they sell what they know. When it comes to product knowledge, when leasing agents know too little about the industry, their prospects needs, and their community/company’s features and benefits, they won’t ...
A Case For Helping 'Stupid' Customers
  Not too long ago I received a letter from an airline asking me to try out their “platinum” upgrade for a couple of months, for free. As part of this upgrade trial I’d receive free seat upgrades when available and access to the airline’s airpo...
Survey Reveals Multifamily Industry Has Room to Improve Approach to Sales
I was recently reviewing a leasing survey conducted by Multifamily Insiders and saw some really interesting statistics worth pointing out. Multifamily Insiders conducts these kinds of surveys regularly. While not entirely scientific due to sample...
Diamonds or Dirt?
Let’s be honest, folks. When you and your team are wading through the middle of the quantifiable quagmire that is a RFP and are trying to decide which property management software solution is right for your business, you are going to be putting a lot...
Why Invest in a Multifamily Property?
If you are looking for a safe way to invest in real estate, why not start with a multifamily property? There is a great need of multifamily units in the U.S., specifically because there has been a higher demand for multifamily property and the real e...

Training Trivia

Which of the following targets should be kept in mind when marketing a student community?

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1197374613 [{"id":"252","title":"The student who will be residing in the apartment","votes":"1","pct":"3.13","type":"x","order":"1","resources":[]},{"id":"253","title":"The parents of the student resident","votes":"0","pct":"0.00","type":"x","order":"2","resources":[]},{"id":"254","title":"Both students and parents ","votes":"20","pct":"62.50","type":"x","order":"3","resources":[]},{"id":"255","title":"Marketing should only be directed in a generic way in order to avoid Fair Housing violations","votes":"11","pct":"34.38","type":"x","order":"4","resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /polls/vote/92-which-of-the-following-targets-should-be-kept-in-mind-when-marketing-a-student-community No answer selected. Please try again. Thank you for your vote. Answers Votes ...

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