The most expensive item when measured in our busy world today is time. It’s priceless, yet one conclusion is pretty much the same: every potential customer that calls in to your leasing office needs to be enticed in a unique way so that he or she decides to pay a visit to your property and give up some of that precious time. Let’s face it: if a customer calls the property looking for an apartment, he or she is already interested. The difficult part is turning that call into a visit. Tips for success 1. Preparing for the call 2. The call 3. Getting the appointment 4. No show follow up