Understanding the Vision...
Colin Powell once said "We had to make sure that we took the new mission and drove it down to the last private in the ranks. Whoever came in and emptied the trash can at night had to understand the vision."
I feel this statement is true with any company vision/mission, not just the military. It is the foundation of every company to have a vision, but if no one knows or understands this vision but the hierarchy, it will never come to fruition.
How do you brand your company vision/mission internally?