As a veteran, I love this project. It's subtle, but an effective way to show your support.
As a community manager, I love this project even more. I've been supportive of the "Got Your 6" movement, as well as many local efforts to address veteran homelessness. We offer veteran incentives (discounted parking, credited app fee, etc), and I'm trying to see if we can work with our criteria in regard to non-violent criminal convictions to help veterans that need it.
Rules are rules, indeed; but I'm thinking that I have two perfectly good light fixtures at the entry to my building that could go green.
Goodwill marketing is a big thing, and veteran support is a major hot point right now (if only it would stay that way!).