Topic: Paid Advertising? Yes or No?

How many advertising sources does your property use? (ForRent/Apartment Guide/Rent.com/Apartment Finder/ etc)

Does anyone know what an average Cost Per Lead is right now in the Atlanta market?

Just trying to compare data

I am interested to see others response. Also is it different depending on what class of property it is?

In my experience, you can easily track cost of lead by dividing lead source by the number of actual leases obtained. Keep in mind, too, the number of overall leads from that source, too. But some companies feel even if you get ONE lease, it is worth it. And, no, it doesn't matter what class property you have. It only matters if you are paying to advertise with a vendor like the Apartment Guide (RentPath), Craigslist, Apartments.com, for example. I know small organizations that place Bandit signs on the corner and don't pay very much at all, including NOT having a website.