In regards to creative, this video does the work. In regards to professionalism and getting the right people in the door, i question it. People still believe its about getting people in the door, but marketing has changed now and its all about keeping people inside once they arrive. Its easy to get people in the door with how big the Internet and Goodle have become these days.
Now in regards to having good content on your site, take for instance this video:
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Let me know what you really think.