(Sorry for going off-topic)
Mark, you bring up a really interesting point. Now, this is my own personal view, but for some reason I've never equated the introductory offer for cell phone/cable the same as a rent special for a new apartment. Or maybe, even though it is the same exact concept, I don't perceive it to be the same because of the difference in scale. The differences in price mean that I may not bother getting upset that a new customer gets a better deal for cable, but when you consider larger expense item of renting, that feeling becomes magnified.
Or it could be that your cell phone bill automatically increases and then just automatically continues forever, while our leases have to be renewed, making our residents reevaluate their buying decision every year. In other words, the change in pricing is much more fluid and easy relative to our system.
I think there is a lot of opportunity to analyze different recurring expense systems like cell phones and cable and find out whether there are opportunities for us to improve our processes.