TOPIC: 100 Apartment Marketing Ideas In 100 Hours

100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6248

Are you all up for a challenge?! Let’s put our heads together and create a list of 100 great apartment marketing ideas, and to make it more fun (and catchy!), let’s do it in just 100 hours! The clock is ticking – what do you got?
1) Stable jobs equal stable renters! For your city, find out what the most stable and in-demand jobs are, and that is your target market! Once you’ve done that, find out who is hiring and give them preferred employer status with special perks.

(For every new apartment marketing idea, number your idea!)

(Also, share this post with your friends to make sure we hit 100 ideas in just 100 hours! So share on Facebook, Twitter, and email!)

NOTE: Looking for even more apartment marketing ideas? We have an upcoming webinar with Kate Good on "Your 2014 Marketing Playbook", and you can get all her great apartment marketing ideas for only $29.99!
Last Edit: 1 year 2 months ago by Brent Williams.

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6251

2. Once you dedicate a target audience market survey that market to find what is important to them in a community and focus on those items in your marketing flyers, advertisements, and during the tours!

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6252

3) Take the corporate marketing idea a step further for larger employers. Create a page on your website just for them, ex. www.villasofwildwood.com/statefarmemployees and encourage the HR department to bookmark and share as often as possible. On this page show the special preferred employer incentives for State Farm employees, a map showing the proximity of Wild Wood to State Farm and other nearby locations such as parks, shopping etc. These days its hard getting past the guard gate or front desk of these large employers with your stack of brochures and candy. A website link makes it easy for State Farm to share your information with anyone, anywhere at anytime. It also shows them that they and their employees are indeed a special client. This can be very powerful tool to gain interest from out of town new hires moving into an unfamiliar city.
  • Penny Lamb
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Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6253

4) Find out if your prefered employers have a Charity that they team with and then offer to donate $200 to that charity everytime one of their employees moves-in.

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6254

5. Be DIFFERENT! Stand out! Mobile billboards are always eye catching. Why not spice it up a little? Drive around with a mascot poking out of your sunroof while he/she holds a clever sign that says 'follow me to your new home'.

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6256

6.) Advertise at your grocery store and put your signage on the carts themselves! Most stores sell the advertising space at low costs and rotate them out every three months. Every time you plunk down your child, purse or bananas and bread into the top seat of the cart you and every other customer could be staring at your potential sale.

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6258

7) Free resident t-shirts! Provide each resident upon renewal or move-in with a free wacky t-shirt that has the property name and number. The shirt can say something like, YEP I got a FREE t-shirt at Highlander Apartments for just living there! come move-in to get FREE STUFF! (This is walking marketing), I would wear it to the stores on my day off or to go to the park! WHY NOT???

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6259

8. If your property has some unique design elements, host a photo walk.
  • David Lingholm
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Last Edit: 3 years 3 months ago by Brent Williams. Reason: Changed idea number

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6263

9. Provide office snacks for your preferred employers: Decorate a large basket with bright ribbon and line with colorful tissue paper. Print personalized 2x4 labels with your property logo and a slogan like "ABC Apartments loves(Business Name)!" with a short list of your preferred employer benefits. Put these labels on snack sized packages of chips, cookies, etc. and fill the basket. This is an excellent way to get the info into the breakroom or HR office and directly into people's hands!

Re:100 Apartment Marketing Ideas In 100 Hours 3 years 3 months ago #6264

10. Create a partnership with local pizzarias and offer to help promote them in your Resident move-in packets (EX: It's your moving day so dinner is on us tonight. Enjoy 1 free pizza from ..." As a trade off request your flyer to be placed on the top of all pizza boxes (pick up & delivery).
Last Edit: 3 years 3 months ago by Toni Gorcie.
The following user(s) said Thank You: Lacey

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