Tweaking Your Title Tags Posts are Up

I've got what is hopefully a helpful article posted up to the Apartments.com blog. You can read it here: SEO Tips – Tweaking your Title Tags or here on MFI!

Here's an excerpt:

"But what information should be in there?
Keyword Rich, Informational Tags
Let’s look at examples of two search types for which your property site would probably want to compete:

Property name searches: “ABC Apartments”
Geography-based searches: “Orlando Apartments” or “Orlando Apartments for Rent”

Based on those two examples, here’s a Title Tag construction for a fictional property website’s homepage:


If you have any questions, we can discuss it here or over at the blog post. Enjoy!

Ken -

I couldn't agree more that Title Tags are an easy and effective way to increase the SEO value of your site. However, it's also important to start with an effective key word strategy in the first place.

What you choose for title tags is not random. A solid strategy involves choosing "Key Words" that have a high enough daily search volume and are the least competitive. In your example "Orlando Apartments For Rent" the volume of daily searchs is likely to be high enough however it is also likely very competitive. It's important to have the tools to be able to see what these two factors in combination when choosing keywords fo focus your SEO strategy on. If your property is located in Altamonte Springs area of Orlando you may want to focus on "Altamonte Springs Apartments For Rent". A lot less competitive and much more focused for the user.

If you can avoid going up against the 800lb gorilla in your market then do so. Regardless - any property that is learning more about SEO and how to more effectively go to market is already far ahead of the competition.

I completely agree John! Some markets are super competitive. I tried to add a caveat at the end of the article:

"What you put into your Title Tags may vary according to your needs and goals. Perhaps you’re in a highly competitive city and feel you’d have a greater chance at using the neighborhood name and attempting to rank for that instead."

I can almost guarantee that an upcoming article will revolve around keyword selection and determining when and how to go after the long-tail, less competitive keyphrases.

Thanks again, John!

How long does it usually take to show up in google once you tweak your title tags?

That may vary from site to site. Basically, it depends on how often a search engine's crawlers visit your site.

The next logical question is "how do i get my site crawled?"

One way to increase crawl frequency is by increasing the number of sites that link to you...which you should always be doing anyways.

I've also read that some people are having success getting new content crawled and index by including a link in a Twitter post. Search engines are constantly crawling the Twittersphere looking for real-time content. The theory is that including a link in twitter will get a search engine to notice that page faster. I see how it would work for new content but I can't guarantee results for existing content. Worth a shot, tho!

Hope that helps! Just let me know if you have any follow-up questions. Thanks!