While thinking about all of this, I had a brainstorm and would love feedback on this as well.
What if you involved residents in hitting lease up goals? For instance, let the first people that move in know how valuable they are to you. Instead of feeling embarrassed to say how many have moved in, make it a big deal.
"We are so grateful that you have chosen XYZ community as your new home. We also know you are best marketing. So we are inviting you to celebrate with us every time this community reaches the next goal." Then have a party when the community reaches 100 leased apartments, 150, 200, 250, 300, etc. And make it a big thank you party to all who have chosen to make it home and have spread the word! My thought is when we involve them and celebrate the successes of the community with them, they feel more connected, more sense of ownership in the community.
This is of course in addition to the regular events you are doing.
So what are your thoughts on this idea? Too crazy? Completely wrong way to market? Am I loco? I'm seriously asking for feedback.