Unique or Cookie-Cutter?

I'm going to take one of Brent's topics (time to renovate?) and go off on a bit of a tangent...
I saw an advert for a set of loft units in Pittsburgh - the main sales advantage of the lofts was that each unit was significantly different from the next. While they had the same floorplans, every piece of hardware, finish, fixture - it was all designed differently. Gave the prospect a sense of an individualized home.
Now, in fairness, nothing was majorly high end. The light fixtures were off of the wall display at Lowes.
I'm just curious to hear where you guys are on this one - is anyone doing it or sticking to a more traditional set? Feedback either way?

It's an interesting question, Tara. From the resident perspective, while a unique home may be somewhat appealing, how much will it really influence my lease decision? And once I move in, where are the bragging rights? Will my visitors know my home is unique? Not unless they've been visiting my neighbors as well. From an owner and manager perspective, the repair and replacement management would be a nightmare. Rather than having a couple of standard sink fixtures or standard door handles in stock for quick replacement, unique fixtures require a special order every time. And what if that fixture or its replacement parts are discontinued? Who chooses the new fixture? I have a hard time buying the ROI on this creative marketing strategy.

I agree with the concerns, especially from the maintenance and cost end. What I really liked though, was the optioning to the prospect. For a smaller set of units in a specific market area, I think it's perfect. For the larger game, I think specific light fixtures and cabinet knobs are much more workable... I liked their willingness to try it, mostly.

I have to agree with Jen on this one. Not to suggest that we can't come up with creative ways to assist prospects with creating custom environments to live in, accent walls being the most obvious way.

This is a great topic in light of setting your community apart from the comps.

Sometimes, I think the best benefit isn't the actual end product, but the concept of the optioning. Thanks for the feedback both, Jen and Mike!