My property is a proud pet friendly community. Our buildings are in a urban environment so we don't have a large amount of grassy space for our dogs. Luckily, we are across the street from a state run museum that allows our residents to use their property as a dog park. They even provided the pet stations! The rules are as long as our residents are respectful and clean up after their pet .. then we will be allowed to use the space.
In order for our residents and their pets to get to this grassy area they have to walk directly in front of our office. We keep treats in the office so residents often stop on their way back to get a treat .. we learned the hard way not to stop them before their potty break! The dogs start to catch on to this pretty quickly. We practically have them trained to head straight to the office on their way back into their apartment. I even had a resident tell me he had to pick up his dog on their way back home because she was firmly planted in front of our office expecting a treat. The problem was .. it was 11:30 PM and we weren't open! This has been great for our resident retention .. because we are able to have small talk with our resident while playing with their pet.
We are currently using a program called "Resident of the Week" (ROW). We send balloons and a gift bag with candy and property marketing materials (cups, water bottles, pens, coffee mugs, matches .. etc) to their work or up to their apartment. If the ROW has a pet we also send a few dog treats as well!
We are currently in talks on how to use being "pet friendly" to our advantage when it comes to marketing to our prospects. We played with the idea of "Pet of the Week" ..but I think we will end up doing a bulletin board in our leasing office with pictures of pets and their owners who call my property home.
We currently have a Facebook photo album entitled "Our Four Legged Residents" that we started a couple months ago. We need to collect more pictures for this album .. right now we only have 8 pets on our page.
Someone also mentioned dog walking services. We currently have resident who is a 24/hour dog walker and is employed by many of our residents. He charges $8 per walk and will walk them up to 18 blocks or so.. depending on their size and the conditions outside. Lets just say when the dogs get home from trampling around the city they are exhausted! We give out his information any chance we get. It's a great perk for our residents at no cost to the property!