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Marketing Director

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DEI Communities

DEI Communities, based in Omaha, Nebraska, owns and operates 40+ apartment communities in secondary and tertiary markets in 17 states, primarily in the central U.S. from Texas to Michigan.  Haley Real Estate Group, a DEI affiliate, focuses on identifying and evaluating multifamily residential communities for acquisition. 

Our success reflects our founder Jack Haley’s work ethic, principles and experience.  Our business is based on our core values: integrity matters, performance counts, relationships of trust are imperative, open communication and information are key, and we will gain continuous improvement through our entrepreneurial spirit.


Job Details
Job Title: Marketing Director
Featured job
Job Category: Marketing Director
Location: Omaha Nebraska
Job Type: Full-Time
Job Description:

DEI Communities is currently seeking an experienced Director of Marketing to join our team in Omaha, Nebraska 68127.

 

Job Summary:

This position is responsible for working with the Regional Vice Presidents, Regional and Community Managers, Leasing Director and Revenue Manager to achieve occupancy and revenue goals by implementing marketing strategies and programs.

 

Job Duties and Responsibilities:

  • Reviews occupancy, trend and market information, advertising efforts & spend, ad performance, traffic and conversion numbers on all properties but special focus on lower performing communities, acquisitions and rehabs

  • Works directly with Community Managers (CMs), Regional Managers (RMs) and Regional Vice Presidents (RVPs) on identification/validation of issues and potential solutions to implement strategic marketing plans to improve occupancy and revenue.

  • Develops and tracks performance of advertising efforts, analyzing traffic.   Recommends advertising spend changes to better utilize advertising dollars

  • Monitors and optimizes online presence, including websites, ILS systems, social media, etc. by reviewing Google analytics and other sources to track traffic changes, changes in ad source performance, page rankings, keyword searches, etc.

  • Acts as point of contact for external third-party vendors (i.e. call center, media, websites), coordinating, and directing assistance as needed

 

Education and Experience:

  • 2-5 years’ relevant work experience in a similar role

  • Must have marketing experience in real estate (multi-family apartments) or hospitality

  • Bachelor’s Degree in Marketing, Business Administration, Organizational Development or related field preferred

  • Would consider candidates without a Bachelor's Degree

 

Skills and Abilities:

  • Knowledge of apartment leasing operations and industry-related marketing concepts to interpret and apply information to understand the impact on occupancy, traffic, retention, pricing & revenue

  • Demonstrated ability to develop, manage, analyze and evaluate company marketing efforts

  • PC skills in Microsoft Office including Excel, Word and Power Point

  • Demonstrated skills in using the internet for marketing; proficiency in navigating websites & internet communication tool

  • Superior verbal and written communication skills

  • Planning/organizational and demonstrated project management skills

 

Salary and Benefits:

  • Competitive market-based salary, commensurate with experience and education plus bonus opportunity

  • Comprehensive benefits package available including health, vision, dental insurance, company-paid life, short/long term disability insurance, 401K with employer match

  • Culture focused on continuous improvement supported through tuition reimbursement and industry seminars

  • May provide relocation assistance so would consider candidates outside of Omaha

 

We are an Equal Opportunity Employer!

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