Wearing a costume and doing cartwheels at the entrance to your community may garner some attention. But instead of using a circus routine, this webinar will cover some classy, fun, interesting, unique, and affordable ways to attract qualified traffic to your community. Leave the costumes at home! This webinar will cover:

• A marketing strategy that boosts occupancy instantly;
• A quick way to find out who are your best customers and how to find more like them ;
• How to eliminate wasted time in your marketing plans;
• Tools to help you do your job easier and faster.

Join Mindy Williams, The Apartment All Stars, and Multifamily Insiders on May 23th at 2pm ET (11am PT) for a fun and informative session on ways to boost your occupancy and increase your company-worth starting right... NOW! The cost of this event is $29.99

Do you take the lead in the apartment part of the tour or do you follow? It looks like most of you (72%) voted False and you allow the prospect to lead the way--and that would be correct! Let's see what Grace Hill has to say about who should be leading; here was the 57th Training Trivia (powered by Grace Hill):

'When touring a prospective resident, it is always best to lead them into the apartment and throughout the tour. Allow them to follow you so you can demonstrate what you want them to see.'

• True
• False

Congrats to everybody who got it right! If not, here's a little help from Grace Hill:

"You should allow the prospective resident to enter first."

Last but not least, the winner of the 57th Training Trivia:

Candee

Congrats to Candee for winning the Training Trivia! Thanks to Grace Hill, Candee has won a $10 gift card to either Walmart, Best Buy, or Target OR an MFI T-Shirt! For everybody else, remember that you have to be registered and logged into the site to be eligible to win!

What apartment marketing strategies are most effective, and how have they changed from last year?  We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

The survey takes just a few minutes to complete and results will be provided to survey participants for FREE! (If you are not a property management company but still want results, please let us know). To take the survey, click on the link below:

Apartment Marketing

Thanks for participating, and we look forward to seeing the results! A special thanks to SatisFacts Research and Purqz for sponsoring this survey!

When Rebecca visits the community, we give her so much focused attention… plus a warm Otis Spunkmeyer cookie. Move in day arrives, we extend ourselves to make Rebecca feel welcomed… plus she gets a lovely move-in basket. Rebecca has a service request and the tech handles it like a champ. But then… nine months later she visits the office and the response, while not intentionally cool, is “Oh, I’m sorry, what’s your name?” The SatisFacts Index/Insite shows high satisfaction during the visit, at move in, and regarding work orders… but then shows satisfaction dropping noticeably for residents when they are contacted 120 days before the lease expires. Ouch!

We’re at “go time” – renewal time for last Spring and Summer’s rentals (many of whom got some sweet deals). How do you enhance perceived value, reduce resistance to rent increases, and renew more residents?

Join this fun and informative session that uncovers what residents really care about, and what simple, no-cost best practices that have the greatest impact on the decision making process on May 9th at 2pm ET (11am PT)!

Have you come across some crazy service animals lately? Although a miniature horse sounds silly as a service animal, the 61% of those who voted "False" in our latest training trivia were correct! Let's see what Grace Hill has to say about service animals; here was the 56th Training Trivia (powered by Grace Hill):

'It is within the law to deny an individual the right to have a miniature horse live in their apartment, even if it is their service animal.'

• True
• False

Congrats to everybody who got it right! If not, here's a little help from Grace Hill:

"Service animals can come in all shapes and sizes, even a miniature horse. Do not deny a service animal due to its breed or species prior to talking to your supervisor or legal counsel. "

Last but not least, the winner of the 56th Training Trivia:

Robert Heredia

Congrats to Robert for winning the Training Trivia! Thanks to Grace Hill, Robert Heredia has won a $10 gift card to either Walmart, Best Buy, or Target OR an MFI T-Shirt! For everybody else, remember that you have to be registered and logged into the site to be eligible to win!

Facebook is a tricky thing - it seems so simple to participate, but raise your hand if you feel you are not getting the interaction you would hope for from your fans.  Or if your on-site teams are in charge of their fan pages, have you looked recently to see if they are actually getting responses?  Here is a tip that many people still don't know about Fan Pages - if you are not getting responses, then Facebook is penalizing you!  If you are in this situation, have your teams join us to learn how to:

• Achieve your social media goals on your fan page;
• Create posts that are likeable, sharable, and interactive;
• Establish your page as a solid referral system for new prospects.

Join Brent Williams, Apartment Allstars, and Multifamily Insiders on April 25th at 2pm ET (11am PT) to get people talking!

Exciting news! Brent has agreed to give attendees 50% off of a social media assessment to determine how well your efforts are paying off! (A $50 value). And if you are a subscriber of the series, you get the assessment for FREE!!! (A $99 value!).

Although 7% of those who voted chose Leprechauns as the new protected class, that answer is incorrect. However,  80% of those who voted in our latest training trivia were correct! Let's see what Grace Hill has to say about newest HUD protected class; here was the 55th Training Trivia (powered by Grace Hill):

'HUD recently added to the rules for communities operating in association with HUD. Which of the following is protected under HUD’s new rule?'

• Felony convicted criminals
• Persons operating day cares in their homes
• Lesbian, Gay, Bi-sexual or Transgender individuals
• Leprechauns

Congrats to everybody who got it right! If not, here's a little help from Grace Hill:

"HUD was working with several congressional leaders to have the Fair Housing Act amended to include LGBT (Lesbian, Gay, Bisexual and Transgendered individuals), but those efforts have stalled. So in lieu of an amendment, HUD decided to immediately include LGBT to their protected classes by publishing a rule protecting these individuals from discrimination. All communities that operate in any manner with HUD, whether through HUD programs or through other associations with HUD must comply."

Last but not least, the winner of the 55th Training Trivia:

Alison Martin

Congrats to Alison for winning the Training Trivia! Thanks to Grace Hill, Alison Martin has won a $10 gift card to either Walmart, Best Buy, or Target OR an MFI T-Shirt! For everybody else, remember that you have to be registered and logged into the site to be eligible to win!