Comments for Why is Marketing Important, Anyway? at http://www.multifamilyinsiders.com , comment 1 to 1 out of 1 comments http://www.multifamilyinsiders.com Tue, 07 Feb 2012 06:25:28 +0100 FeedCreator 1.7.3 http://www.multifamilyinsiders.com/multifamily-blogs/why-is-marketing-important-anyway.html#comment-6533 Christopher, Have you read the blog by Lisa Troisen? She speaks to this question indirectly. She speaks of how negative many staff and companies view their employees.I wrote a comment concerning attitude. I feel marketing must have a focus,an attitude,a positive approach to all aspects of a community especially maintenance who gets a bum rap. I instruct my mystery shoppers to bring up the maintenance to see the attitude of the on site leasing professional.My shoppers can detect the negativity of the staff a mile away.Companies MUST CHANGE THEIR ATTITUDE as you have also said. It starts with the head of property management or even above them.Many C.E.Os do not want to bother with "little" things like attitudes and how the staff views themselves with pride. Pride in what you do translates to the residents. I wish I had a magic pill but this takes years of development. Not only words but actions that are relevant to the community you own/manage. - Elesa J. Kassoff Thu, 08 Dec 2011 07:35:02 +0100