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Marketing Minute Episodes 24, 25, & a Guest Post
Here’s this week’s episodes of the Marketing Minute, and the last episodes of the year.  In these episodes I talk about Seth’s new book and Twitter Search, while Brent Williams of MultifamilyInsiders.com shares a tool he uses for tracking links...
Not All Credit Scores Are Created Equal, FICO and VantageScore
According to the Fair Isaac Corporation, in the 1950’s, Bill Fair and Earl Isaac founded the company, which introduced a new concept of credit scoring to credit grantors. In 1981, FICO introduced the first credit bureau risk score. Today, the pr...
It's Suicide Season
  Student Housing presents some interesting dynamics and challenges for Property Managers and Leasing Consultant Teams. Some of my most recent observations include:   Helicopter Parents who initiate the leasing process for their coll...
Concierge For 1 Please!
There are plenty of ways to differentiate your apartment complex from the ones neighboring your area, but have you ever considered adding on services? There are a couple of highly needed services that your tenants will be willing to pay for and it wi...
From Urban to Suburban: Multifamily's High Demand Reaches the 'Burbs
With all the growth the multifamily industry has seen in the last few years, it was inevitable that we’d eventually see the trend move out from the downtown, urban neighborhoods and onto the wide open hustle of suburban America. According ...

Training Trivia

For future renters or when putting someone on a waitlist, there is no real need to close.

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