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Death by... NAME? What's in a name? According to Morris Mandel, " A name is the blueprint of the thing we call character. You ask, What's in a name. I answer, Just about everything you do." Your name is your i ...
by Tara Smiley
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Resident Retention: What Your Prospects Are Trying to Tell You I talk a lot about retention. A Lot. And sometimes I am a little dismissive of the leasing activities that must take place to fill vacant apartments, due to my obsession with retention. However, I think it's terri ...
by Jen Piccotti
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Episode 42 - Are you the next American Idol? Yo, check it dog, what's happenin'. So, here's the deal. Execs & Regionals, we are the judges. Managers & Leasing Peeps, you are the artists. Start watching American Idol and look at it from th ...
by Mark Juleen
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Rethinking Atlanta For most metros across the U.S., today's dismal apartment market performances look like bumps along a road that will lead to stronger fundamentals over the coming few years. Throughout Texas, for instance, it's hard to ...
by Michael Cunningham
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If You Require Social Media Activity, Will Site People Follow Through? Mark Juleen posed the question, “Is 30 minutes too much to ask?” when it comes to site people devoting time to social media, in response to Jen Piccotti's post “Resident Retention: Dare I Say ...
by Ellen Thompson
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Developing a Pool of "Replacement Residents" Ever since I started in the apartment industry, one thing has bothered me: Problems with occupancy, specifically for well-run communities. Although supply and demand should level out across a large enough mark ...
by Brent Williams
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What To Do When You Need to File a Homeowners Claim. Fire or Homeowners Claims:1. If there is damage to the building, make any necessary temporary repairs to the building to protect the property from further damage. Save ALL bills as they are a property part of the loss.2.If th ...
by Scott Majeski
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