Have you ever heard Bruce Springsteen sing “Santa Claus is Coming to Town“? It’s one of my all time favorite holiday tunes. And you can’t help but have fun when you listen to it. So, what does this have to do with you?
A lot. People who have fun are much more inclined to BUY. And tell people about their experience.
Is your leasing experience fun? Or is it old school, boring, cut and dried? Does it even qualify to be called ‘an experience’? Or is it, as many places are, painful? What about your resident retention programs? Are they fun? Interesting?
What can you do to “Springsteen” your leasing or living experience at your property?
I'd love to hear your thoughts!
Lisa Trosien is an award winning, multifamily educator, marketer, speaker and consultant. She blogs here and on her site, Apartment Marketing Blog. Learn more about Lisa at her website, Apartment Expert.