From the AIM Website:
The 2010 AIM Conference will be held at the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, California. AIM 2010 will feature more of the cutting-edge business education attendees need to advance their careers and their company’s marketing performance.
AIM is a conference of multifamily industry peers – only employees of firms that own and manage multifamily rental housing will be permitted to register to attend. In 2009, representatives of over 200 companies that own and operate apartments attended – 2010 promises to be an even bigger crowd of expert participants.
The location is fantastic and has to be seen to be believed. Best yet, it’s a family-friendly resort, so plan on bringing your family and staying the weekend! The Hyatt is located at 21500 Pacific Coast Highway, Huntington Beach, CA 92648.
2010 Agenda Highlights
AIM 2010 will feature Intermediate and Advanced tracks to help you target your interest and expertise level:
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Renter reviews are coming to Google, Yelp and anyone with a Facebook page – how to leverage reviews to drive traffic
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Marketing that sucked – Peer discussions of marketing campaigns that haven’t worked out
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The future of Internet Listing Services (ILSs) that provide the majority of the internet lead traffic
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Social media is growing up: how Fortune 50 companies are using Facebook to create new sales channels
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Marketing for yield – case studies from brand-name lodging and entertainment companies outside multifamily
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Marketing for third-party managers – getting leverage and support when you have little to work with
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Have more time than money? Free and low-cost tactics to gain exposure
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Resident portals – maximizing leasing, retention and communication
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Millenials are screaming for online transactions – end-to-end online leasing
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Pre-conference workshops on in-depth topics
TESTIMONIALS FROM PAST ATTENDEES:
“The AIM Conference the BEST and most refreshing conference in the Multifamily industry today!” (AIM 2009) – Jim Kjolhede, President, Satteron Enterprises
“I am a first time attendee of your conference and I wanted to thank you so much! The caliber of the speakers was very impressive and the content of the presentations was outstanding.” (AIM 2009) - Tamiko Shibahara, Area Property Manager, CTL Management, Inc.
“”I loved hearing how other practitioners are using social media, and the time and $$ investments required to be successful.” (AIM 2009) – Anonymous
“My impression of AIM 2008 Conference was that it was executed just about perfectly. There seemed to be a consensus among those that I spoke to that it provided real value to attendees.” (AIM 2008)
- Steve Small, Chief Information Officer, AMLI Residential
“Perhaps it was simply timing, however each segment attended spoke directly to our initiatives. We left knowing we were “on track” with those initiatives. Our intent is to stay on the cutting edge. Our expectation is the conference will ensure we remain there.”
-AIM 2008 attendee (from anonymous follow-up survey)
“This was my first time attending. I attend various types of conferences annually, such as NAA, Sales & Marketing Magic, and by far I have learned the most at this conference. Looking forward to attending next year!”
-AIM 2008 attendee (from anonymous follow-up survey)
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