Hello MFI,
I am not only new to this website but I am new to this business. I work for a company that does "lease ups." I have a few questions about marketing to local business and i am sure my ideas are not new, but I am not seeing anybody discuss in further detail how they do it...other than they do and it is a great idea. I am in Buffalo, NY so there is not a lot of companies in this area that own as many apartment complexes as the company I am hired to help. They have 10 complexes in the area and over 5000 units.
We offer a resident referral. I want to hit local large employers and offer their employees rent specials. I know we can't give the company the referral fee as it would be considered a kick back. (right?). So i was thinking about teaming up with a local charity company and donating the referral fee to a charity of their choice. I was also thinking i could talk to local charities as they already have relationships with companies to see if I could take advantage of the relationship they already established.
I also wanted to hit up local restaurants and talk to bar tenders as I know they have their fingers on the pulse of the community. Other then handing them business referral cards, possibly advertising on their place mats, letting them advertise in our welcome package...what other things can I suggest to them? Do i request to sit in their next meeting and talk with servers?
Any suggestions would be great?
Michael Gillmer
