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May 02
2012
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Whether you are just getting started with your social media strategy or you’re paving the way for others in the industry, it is imperative to have a policy in place. In this digital era, your employees need to be well versed in appropriate online behavior when they are representing, not only themselves, but also the brand. Policy can be a scary word for employees, which is why your social media policy should really be more of a set of guidelines. Here are a couple tips to get you started on your set of guidelines:
1. Team Effort – Creating a social media policy at your company should be a team effort. Gather a cross-functional group from departments like PR, legal, strategy, sales, marketing and senior leadership. All of these people will play an important role in crafting your guidelines.
2. Common Sense – Make sure to include guidelines that you may think are common sense in your policy. You cannot assume everyone thinks the same way and it is better to be safe than sorry. Some examples of this would be:






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