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Should You Be Afraid of Your Shadow Market?

Should You Be Afraid of Your Shadow Market?

The “shadow market” actually refers to the inventory of unsold condos and houses competing with apartments to be filled by renters. Historically, the shadow market has always been an imprecise variable in the apartment sector, because of the difficulty in quantifying it. However, now that the shadow market has been incorporated into the government stimulus program — with approximately 250,000 homes languishing on the agencies’ books — there are signs that apartment owners are growing a little apprehensive. Many of the stimulus program’s details need to be worked out, but the impact on national vacancy rates is actually expected to be minimal. However, it remains true that real estate is a local business. And in this hardest of hit markets, still suffering from a glut of distressed for-sale housing, the program will certainly be  concerning for the multifamily industry.

According to some commentators, apartment properties may be affected to some extent by greater availability of other types of buildings. If all of a sudden, the inventory of for-rent single-family homes goes way up, that’s going to be competitive pressure for apartments in a number of markets. The stimulus program may possibly make life more difficult for apartment owners in markets already suffering from an overbuilt single-family sector. However, the highest concentration of distressed for-sale housing is often found in markets that are performing poorly in the rental arena. Therefore, in most cases the demographics of single-family home rentals make them less of a threat to the professionally managed apartment market.

Property types that include units with 3 or more bedrooms are more directly affected by the changes mentioned, because replacement of multifamily with single-family rentals is less prevalent than generally assumed. This is because the core audience for apartments is single-person households, while the core audience for single-family homes is families with children.

 
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Four years ago the very idea of the shadow market was foreign to people in this area when I expressed my concern that it would have an effect on the rental industry sooner rather than later. To some extent, it has in the Dayton market, especially for larger families. It is also an attractive option for people who would like to rent a house that has a fenced in yard for pets without the concern of a monthly mortgage.

In the Northern Indiana market, areas already depressed by the housing market's collapse, this will likely be a problem! I especially think this will be a factor for those people who are looking for more of an upscale rental, which simply does not exist there. The apartment rental market offers nothing newer than something built eight to ten years ago. I talk to people frequently who express their dismay over this and they do not want to pay exhorbitant pricing for something that has not been updated when they can rent in an upscale neighborhood of newer housing for the same cost. And some of these communities are villa communities that offer lawn care and snow removal.

I would not discount this option for potential renters. Thank you for the article.

  Mindy Sharp
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Thanks Mindy. What do you think it will look like in 5 years?

  Emily Goodman, CPM,ARM,CAPS
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In 2006, 40% of renters lived in a professionally managed apartment community in the Dayton, OH market. In 2010, housing prices fell 20% in the Dayton and Columbus markets; however, housing prices rose 70% in other major markets. That is how different it is in Ohio than in other areas. Meanwhile, the number of foreclosures just exploded. It is thought that by 2013, the number of foreclosures will rise to 6 million overall in the United States.

In the Northern Indiana cities of South Bend and Mishawaka, in 2011, there were 611 foreclosed houses that sold. Of those, 473 were cash sales. It is good to be an investor there. But that also means, that approximately 40% of those will become rentals.

I think in five years these two areas will still be struggling because in order for people to purchase a house, rather than rent (any where), there has to be a job base. The declining job market completely destroys the ability of people to move forward with the plan to purchase or to sell at top dollar.

This is one reason that the shadow market is a real threat to the rental market (those units professionally managed). I think our country is a long way from overcoming our economic problems.

  Mindy Sharp
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This is an excellent blog, Emily (like usual!)

  Brent Williams
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I just acquired a property where there are no other apartment communities within a three mile radius...at first, I was happy to not have the competition, but you are right on point about the shadow market...private homes are just that-private. The homes are also bigger... We definitely have to shift our marketing efforts. Great article!

  Caprice Stokes, MBA

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