In which of the following situations should you cease follow-up with a prospective resident?
Search engine optimization--SEO for short--is both vitally important for most businesses and widely misunderstood. In this sense it's like many other elements of online marketing--Craigslist, pay per click advertising, website design, etc.
This leads, predictably enough, to radically different experiences with SEO from person to person. Someone who works with a person who knows their stuff will reap considerable rewards from SEO work. On the other hand, apartment communities that work with a less knowledgeable person will likely come away thinking that SEO doesn't work and is a waste of time. So today we want to talk about some of the most common apartment SEO myths, where they come from, and why they aren't actually true.
Apartment SEO doesn't work.
Why this myth exists: Many apartment communities that are new to the world of online marketing have tried doing some sort of SEO work. In some cases, this "SEO work" was actually not legitimate SEO but rather tactics that have been condemned by search engines, such as buying links or keyword stuffing. In other cases, it was valid SEO work that the community didn't stick with long enough or that didn't work due to other problems in the community's overall marketing strategy.
Regardless of the reason, this is one of the most persistent myths you'll find if you spend enough time in the SEO world.