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Home Insider Blogs John Stepleton's Blog 10 Tips to Higher Occupancy at Your Property
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Apartment Blogs


Sep 10
2010

10 Tips to Higher Occupancy at Your Property

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Posted by: John Stepleton on Sep 10, 2010 15:42

In today’s challenging market, finding new ways to increase your occupancy is on everyone’s mind.  Here are 10 ways you can increase your occupancy and look like a rock star.

  • First, set a goal and make your progress visual.  Put a graph on the wall and update it weekly.  By making it visual you keep the issue top of mind to all of your staff, and will get everyone thinking about what can be done today to make a difference.
  • Next, get everyone in the community involved.  It doesn’t matter what the job description is – everyone plays a part in increasing occupancy.
  • Implement some type of lead tracking software.  There are a number of great providers – but until you can see where marketing is working and where it isn’t, you will have a hard time knowing where to put your time and energy.
  • Pick up the phone.  I say it over and over.  It doesn’t do any good to spend tons of money on marketing if you don’t answer the phone.  If your staff doesn’t have the time, then outsource your leasing calls to a third party.
  • Update your marketing content.  This includes things like pictures, ILS descriptions, and Craigslist ads.
  • Focus on your message and stop trying to be everything to everyone.  Think about 2-3 things that set your property apart from the competition and apply your message to those benefits.
  • Try lots of different things and keep what works.  I find some of the best ideas are those that I didn’t think would work.  Just remember to stop doing what doesn’t work.
  • Increase the amount of follow-up with your prospects.  Make it competitive among your leasing staff and track the average number of follow-ups you do per prospect.   Then concentrate on increasing that number.
  • Finally, be sure to make it fun.  Putting an emphasis on an operation metric like occupancy can create a lot of stress among your staff.   However, finding ways to make it fun will help to engage your staff and get them excited about making changes.

Visit us here for more property marketing tips and resources that will help to increase your occupancy.  Be sure to share what you’ve done that has helped increase your occupancy at your property. 

http://propertymarketinggurus.com


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