You spend weeks planning a great resident event at your apartment community. Then, the big day arrives, and attendance is less than stellar. Have you ever been in this situation? Don’t despair! Here are 4 tips for increasing attendance at your next resident event. 

Give Residents What They Want
You can plan the best football watching party in history. But if your residents don’t like football, no one will show up. Find out what types of events your residents are interested in attending by sending out a quick survey.

Recruit a Committee
Rather than planning and executing the event on your own, recruit a committee of volunteers to help. Residents who are involved in planning the event will be more committed to making the event a success – including recruiting their neighbors to attend!

Promote, Promote, Promote
No one will attend your event if they don’t know it’s happening! So be sure to promote your event to your residents through a variety of different channels. Here are some ideas:

• Send out an email to residents
• Include information about your event in your monthly newsletter
• Hang signs in the elevators, fitness center, mail room and other common areas
• Post on your social media channels
• Add information about your event to your online resident portal

Ask for Feedback
Ask residents who do attend your events for feedback. What did they enjoy? What could use some work? Then, use that feedback to put together a plan of action for your next event.

What other tips do you have for increasing attendance at your resident events?