Banner

Training Trivia

It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
Powered by Grace Hill
 
 
Total votes: 31
Home Insider Blogs Tamela Coval's Blog ASKING FOR IT. "Bring it." Nuggets are out there.
Enter your email address for weekly access to top multifamily blogs!

Apartment Blogs


Mar 19
2010

ASKING FOR IT. "Bring it." Nuggets are out there.

 Print

Posted by: Tamela Coval on Mar 19, 2010 12:07

Tagged in: Twitter , Tracking Traffic , Technology , Student Housing , Social Networking , Social Media , Search Engine Optimization SEO , RSS , Residents , Resident Satisfaction , Resident Retention , Rent , Property Management Companies , Property Management , Occupancy , Niche , MySpace , Multifamily Investing , Multifamily Insiders , Multifamily Executive , Multifamily , Move , Lease Termination , Lease Renewal , Facebook , Craigslist , Community Policies , Communication , Closing Ratio , Brand Monitoring , Blogs , ApartmentRatings.Com , Apartment Training , Apartment Search , Apartment Residential , Apartment Marketing , Apartment Leasing , Apartment Industry , Apartment Community Website , Apartment Community , Apartment

Litmus Test - Ric Campo, CEO of Camden, national REIT based in Houston, BELIEVES in litmus tests.

Camden is awaiting waves and raves. Multifamily Executives are asking for it. They're sticking their toes into the water...they just want Reviews and Communication through Social Media done RIGHT. They are seeking new ways to bridge the Consumer & Community Gap.

Check out these recent Tweets;

A national Apartment Management Company sent out this St. Paddy's Tweet..."My Lucky Day! I just turned my first negative Resident Tweet into a Positive!"

And this one during March 19th's weekly Friday afternoon Twitter #AptChat.

"Rented on of our apts recently? If so, let other renters know how you like it by rating it at http:..."

In an ironic twist and despite the ever-growing frustration with various apartment ratings sites, several Multifamily executives are not only willing to put their properties up for review, but they are actually asking for it.

“Regarding apartment reviews, it’s not that somebody has to do it, it’s that somebody has to do it right,” said Mark Juleen, VP of marketing for the JC Hart Company based in Carmel, Indiana.
 
“Ratings and reviews have been out there for a long time in the form of ApartmentRatings.com and now Yelp.com. The problem is, these companies aren’t fostering open communication between the renting community and the apartment community.”

 Companies eager to engage in the two-way dialogue taking action today include Camden, Mission Residential, Mills Properties, Gables Residential, Urbane Apartments, and the JC Hart Company.

“We believe in our product, our people, our services and our renters,” explained Ric Campo, CEO of Camden, a publicly traded multifamily REIT based in Houston. “We look at consumer ratings and reviews as a litmus test of how we’re doing. Do we think all the reviews will be good? Of course not. We look at this feedback, we take it very seriously, and we work to improve and foster open communication with existing and potential renters.”

“Our apartment industry’s fear of ratings and reviews is a misconception, and the prospect wants to see them,” said Eric Brown, co-owner of Urbane Apartments based in Royal Oak, Mich. “The apartment operators response to a review is the ‘golden nugget.’ It’s a significant marketing tool and advantage to those brave enough to try something new and different.  Prospects want to know how you will respond to their problems.”

What do you think?  Is your company ready to embrace apartment ratings, or is it still in  “fear mode”?
 

Tamela Coval is Senior Vice President of RentWiki, a leading social media-based ILS, which is currently beta testing new apartment ratings solutions at the request of a few select clients.


Comments (1)Add Comment
154
written by Lori Snider, March 21, 2010
Bring it on - as long as it can be a fair dialogue! Good post!
feedSubscribe to this comment's feed
What Do You Think?


security code
Write the displayed characters


busy

Insider Blogs

Judy Bellack What does the Satisfacts Research survey on “All That Apply: ... written by Judy Bellack
NAA’s UNITS magazine published a Satisfacts Research survey in their April issue titled “All That Apply:  Residents’ Leading Marketing Sources.”  The web-based survey queried 34,000 apartment residents who had m ...   (Read More)

Brent Williams Fair Housing Does Have “Costs” And Should Be Part Of The Dis ... written by Brent Williams
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area.  So imagine me touring an apartment community and asking if there a ...   (Read More)

Buildium LLC Why Should You Get a Property Manager? written by Buildium LLC
A guest post by Gabriel Knight, Mortgage Fit, Chicago, IL While rental property investment might look like a rewarding and positive venture, managing both tenants and properties can be overwhelming. As such, you may need to hire a professional proper ...   (Read More)

Talisa Lavarry Kids and Pets- A Key piece to your Resident Retention Puzzle written by Talisa Lavarry
Let’s face it. Major media moguls have known for years that the best way to evoke emotions…I’m talking warm and fuzzies is with kids and animals. Children and pets are a universal symbol of pure love. It’s just understood tha ...   (Read More)

Nadeen Green A horse is a horse, of course, of course... written by Nadeen Green
And now you will have that lovely ditty in your head for the day.  (You’re welcome – LOL.) Today’s post is about the use of miniature horses as guide animals for the blind.  I have found when teaching that I often get skep ...   (Read More)

Read More Blog Posts