Actually Going Green, and Not Just Saying You Are

The "green" movement has really hit its stride, which of course means that it is well on its way to being overdone in marketing (if it's not already there). So I'm wary of starting up a green-centered campaign because prospects might start seeing that as less than sincere as everybody jumps on the green bandwagon. That said, I'm still in favor of the actual plan of limiting waste, increasing recycling, etc, so it amazes me how few properties have paper recycling in the most obvious place - the mail room! Ninety percent of all that junk mail serves no purpose as it goes directly in the trash, so it makes sense to have a recycling box there. Just please don't try to sell yourself as a "green" community because you put one recycling box out!