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Aug 26
2009
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Now that the Horizon situation seems to be passing for the moment, I thought it prudent to point something out that I have been monitoring. It seems that this twitter complaint has inspired others to really get on board. I use twilert to monitor certain keywords that people use and to see in what context they are using them. Of course I have our company name and I regularly do random tests to see if my tweet turns up in my morning email report on that key word.
I also have a keyword report on "property management". Since the well published situation that happened not to long ago, I am noticing this trend of complaining continuing. This is just with that particular expression alone. In the tweets I noticed, they named the management company within their post. One company I knew and I let them know right away which they were grateful for. The others unfortunately I did not know who they were and felt sad that a customer complaint was going to go unheard.
My other thought was, how many tweeters are not using the expression "property management", but are just naming the company name. Am I really aware of the full scope of what people are saying? I think not. When I tried to see a twitter presence on the companies that were named in the complaints, I could find none.
What lessons do you think need to be learned here????
On the other hand, I felt quite privileged last night to monitor a property management company have an entire business meeting via twitter. Mike Whaling from @30Lines made this great comment last night to them, "Want transparency? Very interesting to watch @AlbertMBerriz & the McKinley team openly talk about their biz plans on Twitter. "
I was amazed myself to see a team embrace technology and people who are making sure they have the upper hand with their companies transparency and have a level playing field with their residents and here those cries that we know are enevitable from time to time.
Is this message getting out there? Thanks for your thoughts.
