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Home Insider Blogs Troy Mikell's Blog Does Your Brand Need a Life Preserver?
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Apartment Blogs


Apr 28
2009

Does Your Brand Need a Life Preserver?

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Posted by: Troy Mikell on Apr 28, 2009 01:00

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What happens when the budgets get thin?  Like a boat caught in a storm, we start throwing everything overboard. Ok, not everything. We start bailing water with our hands. Then a cup. Pretty soon a bucket and then our most prized possessions get thrown overboard. 

Your brand IS your most prized possession. Like the boat, you have worked hard to build it. To make it float and sail through the waters. So why, when times get scary do some throw everything overboard?

The most productive choice  is to stay the course and keep your brand in tact. This simple act keeps the boat floating and on course to your destination.

When the turbulence subsides, you will find yourself in your craft and ready to begin moving forward sooner than those that bailed and threw out all the things needed to survive the storm.

Weather the storm with whatever you need to do, but do your utmost to keep the brand image safe and dry.

 


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