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It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
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Apartment Blogs


Aug 05
2009

Finding Better Tenants

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Posted by: Sergio Navarrete on Aug 5, 2009 01:00

Finding good qualified tenant is essential to the success of your multi-unit property. Increasing apartment occupancy can be done through two main methods:

The first method for finding good qualified tenants is to heavily advertise your apartment so that you capture as many potential tenants as possible, and then weed out the many unqualified rental applicants. This method of tenant acquisition brings you a plethora of potential tenants but heavy advertising is expensive.

The second method for finding better qualified renters is to only advertise to renter prospects who are more likely to qualify. Acquiring renter traffic through this method of tenant acquisition tends to have a much higher return on investment (ROI). The draw back of this method of generating renter traffic is that it does not generate as many rental prospects.
 
Do you have any suggestions? What do you think? What are the best places to target specific markets to find more qualified prospects?
 
Good luck,
Sergio Navarrete
Apartment Marketing
 

Comments (1)Add Comment
67
written by Mark Juleen, August 05, 2009
Sergio, I believe each market and community is different. What I would encourage everyone to do is utilize resources that track phone calls and emails from the different sources. You should be able to tell quickly which sources are providing the best ROI. My benchmark (as I think I've said before) is Rent.com's $389 per lease. If the cost per lease exceeds this value then it's probably time to reconsider your spending. I also believe it helps to refer to our customers as residents and not tenants. smilies/grin.gif
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