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It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
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Home Insider Blogs Troy Mikell's Blog Hot, Cheap and Fast!
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Apr 27
2009

Hot, Cheap and Fast!

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Posted by: Troy Mikell on Apr 27, 2009 01:00

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The battle cry of today's marketing department is to get it done under budget, in record time and with award-winning style.

As a creative agency owner, I do my best to accommodate these wishes. After all, I also read the headlines.

The problem is that when this level of service becomes, "the norm", the creative product and the industry, as a whole, suffers. Sparkling pools, panoramic views, cozy fireplaces replace more emotional ways of communicating the selling points of your community.

The stock photos, which can be had in 5 minutes for almost as many dollars begin to flood the ads and collateral, rather than a unique and oddly captivating image of perhaps a Twinkie®. (Yes, we actually used a Twinkie® in an ad. Successfully!)

I look forward to returning to the day when Marketing professionals can return to a more imaginative approach to what we have been doing for years.  Being daring, being bold, and yes, being creative.

You want something hot, cheap and fast, look for Golden Arches or Something in a Box. 

 


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