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Home Insider Blogs Toni Blake's Blog How are you making your "Mark" in Social Media?
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Mar 20
2010

How are you making your "Mark" in Social Media?

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Posted by: Toni Blake on Mar 20, 2010 08:57


It's important to maximizing the use of the tools on Facebook. The value is not in the tools, but what is built with them! By adding graphics and clever photoshop in the profile picture you bring unique identity to a facebook fan page. The visual representation of the profile picture  goes with each and every post, comment and is sent out again each time a it is "shared".  While considering options for a profile picture I had a revelation.  What if I made stamps? Each time I "post" ... the stamp could be my postmark!!!
 
Here are a few of the decisions we made:
1. We created a white boarder around the artwork so the entire postmark shows with each post. You can as see both in the profile picture and the post below! Facebook crops your profile picture so we used the white boarder to be sure our entire image was exposed.
2. Remember, each time your profile picture appears it is accompanied by the entire name of my page.  Therefor you do not need the name of your page in the picture. This allows the use of this space to make a clear simple artistic statement that represents the unique identity of the page. We did repeat our fan page name at the bottom for ID purposes, however, it is there for the when  the new stamp is shared in full size.
3. To launch the new postmarks/stamps we created a special postcards for the two fan pages and the results have been fantastic. 
4. We created a theme for each page using the stamps. America's TOP Apartment Leasing Best Practices is intended to share the voice of America's TOP 100 leasing professionals.  We used an actual flag stamp graphic as our background and simply stated TOP 100. The Fundamentals site is going to focus on being "100% Fab-YOU-lous" with the emphasis on YOU!!! We are planning to share this stamp with out fans to use in-house with their leasing teams!! It can be put in an email or any electronic message to let them know just how "Fab-YOU-lous" they are!! We hope the graphic's fun energy and look will appeal to the user base and be shared - A LOT!!  :  ) 
 
 
This is the postmark for America's TOP Apartment Leasing Best Practices. Our postcard allowed fans to tag the card with a friends name they would like to nominate as "One of America's TOP 100 Leasing Professionals". By tagging the friend a postcard (Jpeg) is then posted on their wall and the album description speaks directly to the friend receiving the postcard with "Congratulations".
If you have a TOP performer in leasing, come tag them today and check out all the advanced leasing ideas and best practices. This page is a discussion space for the TOP in the  industry to share advanced leasing and marketing best practices.
 
  
This is the postmark for Apartment Leasing Ideas - Fabulous Fundamentals. This page is designed to give basic, simple leasing ideas and fabulous fundamentals for the new people joining our industry.  Our postcard allowed fans to tag the card with a friend's name as "One of the Industry's MOST Fab-YOU-lous People"! Again, by tagging the friend the Fab-YOU-lous postcard (Jpeg) is then posted on their wall and the album description speaks directly to the friend receiving the postcard with "Congratulations". This has been pretty active and fun!! Come see who has been tagged and share the postcard with someone you know who is FAB-YOU-LOUS! PS I learned that you can only tag 50 friends in one card too! I have had to post 15 cards here as cards filled up with fab-YOU-lous people! hehehe)
 
  
 
My ideas is to create separate identities with similar concepts to show consistency with each of the educational content pages I built. I see most apartment Facebook pages using a "Faceless" cold commercial photograph for their social media profile. This visual representation of you goes with each and every statement you make and each time you are "shared". Get your team together and make use of the fantastic tools in photoshop to build a visual representation of your property that gives you a distinctive mark.
 
How are you visually using graphics in the world of Social Media to make your mark?  Do share. . . 
 
Toni Blake
Host
America's TOP Apartment Leasing Best Practices 
Apartment Leasing Ideas - Fabulous Fundamentals 


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