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Feb 27
2009
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Integrated Marketing Strategies are a Must: 5 Ways For Rent Media Solutions Can Help
Posted by: Erica Campbell on Feb 27, 2009 01:00 |
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Bob Dylan wrote the song, "The Times They Are A-Changin" and those words ring true in today's market. The marketing landscape has changed and continues to change at a rapid pace. It's now a Web 2.0 Marketplace- a techno-driven, media-fragmented environment populated by empowered consumers. In a world where YouTubeTM videos and Facebook friends are common cocktail conversations, building and sustaining relationships with consumers has become increasingly difficult, forcing marketers to reach beyond familiar strategies and techniques.
Your residents, and the prospects you are targeting, are a lot different than they were in previous years. Today's consumers trust referrals from family and friends over anything else, and where do consumers talk about their favorite products and brands? On the internet! Renters are talking about your communities, sharing opinions and experiences, and making referrals via social media platforms. Online social networking sites have revolutionized the way people interact with each other and gather information. It is essential that wherever consumers are talking about your brand (good or bad), your company be there-interacting.
It is important to have an integrated marketing strategy that consists of print, Internet, mobile and social media. The key to success is to convey a message synergistically at every customer touch point.
