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Home Insider Blogs Elysa Rice's Blog No More Cold Sheets for Your Residents!
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Jan 26
2010

No More Cold Sheets for Your Residents!

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Posted by: Elysa Rice on Jan 26, 2010 12:29

Tagged in: Residents , Blogs

*Ok first, I must preface this post by saying it's almost 5:30, I've had too much coffee and I think everything is funny right now.

bed sheetsBut really ... I read a post on MSN today, wait no MSNBC - that's a legit source right? Well I thought so, until I saw this article's headline Cold sheets? Hire a human 'bed-warmer'. A bed who?

LONDON - International hotel chain Holiday Inn is offering a trial human bed-warming service at three hotels in Britain this month. If requested, a willing staff-member at two of the chain's London hotels and one in the northern English city of Manchester will dress in an all-in-one fleece sleeper suit before slipping between the sheets. "The new Holiday Inn bed warmers service is a bit like having a giant hot water bottle in your bed," Holiday Inn spokeswoman Jane Bednall said in an e-mailed statement.

You really can't make this stuff up. I'd personally send a box of cookies to the first multifamily person to attempt to recommend that human bed-warmer be added to your list of resident benefits.

I'm really trying to see how someone might take this serious, but really I just can't.

Holiday Inn are promoting the service with the help of sleep-expert Chris Idzikowski, director of the Edinburgh Sleep Center, who said the idea could help people sleep. "There's plenty of scientific evidence to show that sleep starts at the beginning of the night when body temperature starts to drop," he said. "A warm bed — approximately 20 to 24 Celsius — is a good way to start this process whereas a cold bed would inhibit sleep."

 

 ***********
When Elysa is not blogging nonsense she is Ellipse Communication's Emerging Media Consultant.


Comments (4)Add Comment
291
written by Tamela Coval, January 26, 2010
Elysa, I when I first tweeted this out, the inital comment I received was UGGGH! One would think considering the top legislative issues on the NAA Hotsheet from UNITS magazine that with the looming "BEDBUGS WEBINAR" human warmers might not be a vunderbar thing to do. Chuckle. T
66
written by Mike Brewer, January 26, 2010
I see some co-branding opportunities happening here with Snuggies - maybe some sponsorship opportunities or celebrity bed warmers...

Just when you think you have seen it all -

Thanks for the afternoon caffeinated pause for laughter post -
291
written by Tamela Coval, January 26, 2010
Re: the celeb opps, I put first dibbs on Clooney and Depp. And Gerard Butler. And Daniel Craig. It's official. I would forgo my Bedbug-phobia for that, Mike. Just shows what we are all willing to sacrifice for the love of our industry. Chuckle.
1370
written by Jeff LeCours, February 02, 2010
Yes, sounds gross, maybe they should just use the big hot water bottle, like mentioned. Funny stuff human bed warmers LOL
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