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It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
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Home Insider Blogs Tamela Coval's Blog OKAY. BRACE YOUR COLLECTIVE SELVES.
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Apr 14
2010

OKAY. BRACE YOUR COLLECTIVE SELVES.

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Posted by: Tamela Coval on Apr 14, 2010 08:41

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"I have nothing but amazing things to say about XYZ Apartments and the management team! The only maintenance issue I have had in over a year of living there was a clogged garbage disposal and the maintenance man was over and had the problem fixed within fifteen minutes of reporting the clog! I always feel safe and the complex is surprisingly quiet at night. The amenities are amazing for the small that I pay per month and my friends can't believe it when I tell them about the fun things that the management team does for the tenants like catering dinner, drive thru breakfast and pool parties! XYZ is a great place to live-- I love it!" - I really want to review XYZ Apartments because I love it!! Thanks again for your help and have a great day!"

THIS IS WHERE YOU NEED TO STRAP IN.

The statement that I posted above was a direct quote from a management company resident raving about her apartment home - WOW.

Oh wait...there's another part of her comments you should read...you may want to sit down. (It's my favorite part.)

I think what you guys are doing is great and extremely helpful to renters like me :)

OMG! (Gosh.)

Soooo...how does the statement above relate to news about Real-Estate sites like Truilia targeting renters while enlisting the assistance of apartment industry standards, ForRent.com and Apartments.com, and game-changer RentWiki.com?

Easy answer - The grooviest part about Trulia's new venture is that instead of reinventing the wheel, they've joined with multifamily tenured enthusiasts and experts as their site launch partners,  and, GASP(!)...they're encouraging residents to share their voice(s).

Trulia is ALL about consumers connecting with targeted consumer insights. User-generated neighborhood content provides renters with comprehensive information on potential neighborhoods and apartment rentals...and insight into consumer thoughts.

We've read opinions regarding the Woes and Throes of Traditional advertising to the point of ad nauseum.  Presentation of corporate information in the "push down" mode has it's place in advertising.

AND clearly, as represented from a consumer's (and in this specific case a renters) view point, advice provided by peers and the subsequent conversations between property management experts and their residents is more than hip.  Last week, I read a blog post about a management company SuperHero's Team changing a disgruntled resident into a lease renewal. HOLY BLUE MOON SOFTWARE, BATMAN! (a small shout-out to NAA's national lease program)

Heck, integrating content from other sites including Walkscore, Twitter and Eventful is POWERFUL. No matter what "IT" is, hese days people want to read it, hear it, touch it, feel it, map it, shazaam it, youtube it.

Scratch'n' and sniff'n it is on the way. Pretty flippin’ Sweeeeet. To quote Napoleon Dynamite.

Oh yeah...here's the article.

http://blogs.wsj.com/developments/2010/04/07/real-estate-sites-targeting-renters/


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