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Sep 25
2009
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We are hard at work on several interesting Experiments here at the Urbane Lab that we believe will provide your Apartment Internet Marketing a real boost. The Urbane Way serves as the Multifamily Marketing Think Tank. Our Lab Techs actually test each experiment that we cook up in our Apartment Marketing Laboratory.
One of the reasons we have a 50 Times Unit Multiple, meaning we have 5o monthly web visitors per unit at the Urbane Apartment Web Sites, which for our boutique portfolio of 300 units, translate into 15,000 monthly web site visitors is because we are constantly tinkering and experimenting.
We are telling you about what works and what doesn't, based on Results. What is your Web Site Unit Multiple?
See our newest Internet Apartment Marketing Trick below,
Keywords
Lots of folks clamor about what are the best Keywords, including us here at the Lab. Keywords are pretty important. Your Keywords are also a big part of your Title Tags, which we reported a few tricks about regarding Google Real Estate a few days ago.
At Urbane Apartments we ask a different question than Where Did You Here About Us, because we all know the prospect doesn't really remember. There has been a lot of benefit to the answers we get. Here it is; "What Search Terms or Words Did You Google to Find Urbane Apartments" and if they didn't use a Google Search to find us, the next question to follow would be, "What Search Term Would You Use to Find Urbane Apartments"
What To Do With Keywords
The obvious thing is to use as many rich keywords in your on line text as you can, still providing quality content. But that is what everyone is doing, or should be doing. Doing what everyone else does helps you stay a commodity. In order to Break From the Pack of Apartment Commodity, you have to do things different than the apartment community across the street.
More Domain Please
So one early morning when I couldn't sleep so well I jumped on to mydomain.com and started punching in a our list of Keywords we use at Urbane Apartments. To my surprise, most of them were available as a .com and or a .net domain.
We grabbed those up of course, a real steal at $9.99 per year, per domain. We then set up individual Landing Pages, with again, more rich keywords and content copy, all pointing and linking back to our main web site. You could also set up those domains as single one off word press sites too.
Domain Tricks
The point here is this, if say "pet friendly apartments phoenix" is one of your keywords, or keyword strings, and if that string is available as a domain, (it likely is) when you control that and set up a single page "Mini Web Page" guess where everyone that types that keyword in as a search term land, right on your page!
On top of that, the SEO benefit from have say 25, 35 or 55 more places on the internet YOUR copy and content show up, with links back to your site, further propels your On Line Marketing Effort. Happy Domaing!
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By the way, I agree with your constant work for improvement on the websites. First, we've netted big results this way, but with the web's rapidly evolving nature (a condition I am sure will that will persist for several decades) assuming today's solutions are tomorrow's answer as well is very risky.
Blake Ratcliff
www.apartmentmarketingsolutions.com
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@Blake, We are interested in hearing your feedback as you test some of these ideas as to what worked and what didn't in your markets. It is so very valuable for us all to continue to share and provide insight to each other about what works.
As you know, and write about the landscape is changing so very rapidly, the book of How To from yesterday is no longer very valid in our new age.
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