Banner

Training Trivia

It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
Powered by Grace Hill
 
 
Total votes: 33
Home Insider Blogs Matt DiChiara's Blog Pet Adoption Drive - Adorable Marketing/Philanthropy
Enter your email address for weekly access to top multifamily blogs!

Apartment Blogs


Jul 28
2009

Pet Adoption Drive - Adorable Marketing/Philanthropy

 Print

Posted by: Matt DiChiara on Jul 28, 2009 01:00

Tagged in: Untagged 

Yesterday, we came across an article about an apartment in Fayetteville, Arkansas, The Crowne at Razorback community that recently hosted a pet-adoption drive in conjunction with their local animal shelter. As part of The Crowne's 'Christmas in July' party, the Fayetteville Animal Shelter brought several adoptable dogs and a photo display of cats to show to residents.

We think this is a great way for pet friendly apartments to showcase how welcoming they are to cats and dogs. According to our internal figures, 1 in 4 searches are for apartments that allow either dogs or cats or both, which shows a widespread national demand for pet-friendly apartments.

We have also previously conducted some research in the past on the topic, comparing the availability of pet-friendly apartments by city to a Forbes survey, and determining that cat versus dog preferences have a definite geographic divergence.

We spoke with The Crowne's leasing director, Marjorie Stanfield, who said that the pet-adoption drive was a relatively easy event to set up. She mentioned that the local animal shelter were more than happy to participate and the event helped both her apartments, in highlighting the many pet-related amenities that they offer, while at the same time allowing potential adopters to get more information on pet ownership.

This really is an excellent idea for apartment management companies and property managers to consider. Pet friendly apartment owners can distinguish themselves from other communities by truly welcoming and encouraging pet ownership in their communities, all while providing a philanthropic service to the many animals that need homes and families to join.


Comments (1)Add Comment
62
written by Brent Williams, July 28, 2009
Love the picture, Matt, and great idea over all. I think pets can also be integrated elsewhere in pet-friendly operations. For example, it is fairly common knowledge that pet owners often have decreased levels of stress (this article even states that they are more effective than prescription drugs in this manner), and I wonder if this effect is also apparent in pictures of pets? Unless you just don't like dogs, I can't imagine looking at the picture above and not feeling a bit more relaxed. So why not incorporate this aspect into our marketing efforts? Instead of that dreaded picture of the community sign, why not include a collage of resident pets? The residents will love it, and it might have a good emotional impact when a prospect is searching, as well!
feedSubscribe to this comment's feed
What Do You Think?


security code
Write the displayed characters


busy

Insider Blogs

Brandon Hollembeak The mobile payment revolution is beginning written by Brandon Hollembeak
  Jim Davoren of Apartments.com buying lunch from a food truck by swiping his credit card on an iPad. Chances are you've either heard of or seen mobile payments happening, as opposed to this time a year ago, when the conversations were just sta ...   (Read More)

Tashina Wortham 21 Ways to Show You’re Social [in pics] written by Tashina Wortham
Social Media is powerful—that’s pretty much recognized across the board. But a massive social following doesn’t just happen overnight (unless you're like Jeremy Lin or Madonna). Which is why it can be beneficial to promote your comm ...   (Read More)

Jeffrey Spanke "Rest in Peace, George Carlin." written by Jeffrey Spanke
Think of the resident that you hate. But I don’t hate anybody! I love what I do, and everyone is my favorite person in the world. I work in Moonbeam Twinkle Apartments, just under the mystical rainbow of Avalon, down the street from the chocola ...   (Read More)

Judy Bellack What does the Satisfacts Research survey on “All That Apply: ... written by Judy Bellack
NAA’s UNITS magazine published a Satisfacts Research survey in their April issue titled “All That Apply:  Residents’ Leading Marketing Sources.”  The web-based survey queried 34,000 apartment residents who had m ...   (Read More)

Brent Williams Fair Housing Does Have “Costs” And Should Be Part Of The Dis ... written by Brent Williams
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area.  So imagine me touring an apartment community and asking if there a ...   (Read More)

Read More Blog Posts