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Feb 11
2008
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Pulling Foreclosures Into The Fold
Posted by: Brent Williams on Feb 11, 2008 19:00 Tagged in: Foreclosure , Apartment Marketing
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When dealing with the foreclosure itself, I think we should consider, as an industry, lessening the screening criteria to allow more of these displaced residents into our communities. This is a great way to take "market share" back from single family homes, by making our industry viewed as a compassionate alternative, which seamlessly fits into our other benefits of hassle free living. I don't buy the argument that these people are now destined to back out on every lease and loan they ever get. It just doesn't make any sense that there would suddenly be this many new people surface that don't respect the contracts they sign.
This does not mean, however, that we lessen other key screening factors, such as remaining credit issues. If a resident has unfortunately racked up thousands on credit cards trying to save their home, for example, we just can't help them without taking too much risk. So I am not suggesting we break down every wall and barrier and let a flood of residents come in to the fold, but there is a very strong argument for taking a risk-averse tactic on improving our own occupancy industry wide.





