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Home Insider Blogs Toni Blake's Blog Resident Oriented URLs are ABUNDANT - should you Go Daddy?
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Mar 31
2010

Resident Oriented URLs are ABUNDANT - should you Go Daddy?

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Posted by: Toni Blake on Mar 31, 2010 13:28

It seems that most companies are still buying URLs that promote themselves. Even though many of us have read "the cluetrain manifesto" and are working hard to use our "human voice" in business. Many of the best resident oriented URLs are still ripe for the picking. If we are going to be "found" in the new marketing world, the content must attracts renters when they are looking (Googling) for answers and information that mattes to them. While in Canada I searched for the availability of the follow URLs and found everything I could think of AVAILABLE! 

 

I just heard that $200,000.00 was paid for Multifamily.com. How valuable will the best resident oriented  site names be once everyone begins moving in this direction? If I had a ton of cash laying around, I think I would pick up a few of these and see what happens. 

 Have you thought about how you are going to attract the public to your apartment community blog? What key words will move a renter's google search to land on a blog built by YOU? What can you share in the spirit of "pure giving" in a human voice that services the public? How can you create blog content that will build trust and loyalty in total strangers and inspire them to find out more about you? Is the URL stile available to share that message? Here is a list of blog names and content descriptions that I started and shared with my executive audience in Toronto.

Before I close this blog, I visited Go Daddy with my creative thinking cap on - here are a few URLs I found to be still available! 

 txapartmentadvice.com is available! 

theapartmentfairygodmother.com is available! 

americanapt411.com is available!

There is a new blog born every 1/2 second!  I love the "Fairy Godmother" idea. She is always granting wishes and making things better! It has a humorous quirky feel that I think would attract the public. The future is going to be filled with resident oriented blogs - have you bought your URL yet? I am working hard to look down, look up, look around and keep looking forward at the same time. There is so much to absorb and learn. I am so inspired by this amazing new world. Is it possible not to miss things, to know what is really going on?Everyday I press on taking in as much as I can. Let me know what you think of this observation. I appreciate your feedback!

Keep smiling, reading, blogging, watching, learning and listening. . . don't forget to share this with your followers on Twitter and Facebook friends!

Toni Blake

 


Comments (2)Add Comment
77
written by Mike Whaling, March 31, 2010
I think you make an great point about domain names. I would only append it by saying that we should be buying (and using) domains with terms that people are actually searching for. I like using tools like Google Insights to see how popular a term has been before I pick up a domain like this. In general, I like the idea and agree that there's a big opportunity here, assuming...

...that the content is worth reading. How do you recommend that an apartment company create compelling content that will consistently attract viewers to these domains, and who do you think should be doing it within the company?
235
written by Toni Blake, April 01, 2010
I have researched American's 15 most common interests and then developed a popular list of content sources from website to blogs where RSS can be established including digg and delicious. This creates fresh relevant content delivered to a social media email address, monitored by the main office marketing staff, created for the purpose of screening content. There is so much amazing content from expert sites to support the local content the job is easier than you think. The key is going to be for the company to establish clear job descriptions and schedules to provide fresh relevant content consistently. I see this a a mixed roll between the frontline providing local and the main office providing national. Do you have a success story you can share from your clients. I am sure we would all love to visit a current resident related blog designed to attract the public that does not use the company name in the blog title? I have three in the works I will share soon!
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