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Regardless of your pet policy, it is fine to charge a pet deposit or fee, as long as you allow residents to have service animals.
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Apartment Blogs


Feb 25
2009

Seth Godin: Change

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Posted by: Mark Juleen on Feb 25, 2009 01:00

In speaking with a couple members of my leasing team this past week they were asking me about marketing and where my thoughts or ideas come from.  As one example, I mentioned how I appreciate the approach and thoughts Seth Godin brings to marketing.  Quickly I realized that while I'm in my little marketing world, there are many people that have no idea who Seth is.
 
If Purple Cow, Free Prize Inside, The Dip, Meatball Sundae, Permission Marketing, or Tribes are all foreign titles to you, then I'd like to introduce you to Seth.  I'm not going to get into detailed ideas or marketing perspectives with you, but I will encourage you to read any of the above titles.  In general, they are quick reads, and they always influence me to start brainstorming new ideas.
 
Now, if you're not into books, but want a daily dose of Seth's influence then I suggest you subscribe to his blog via RSS or email.  Real simple to do.  I'm including a link to a recent post he made about a week ago about Change. Sometimes the messages can be very simple, but very powerful.  Enjoy.
 
Mj

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