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Home Insider Blogs Sergio Navarrete's Blog The Name of the Game - Traffic and Closed Leases
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Aug 01
2009

The Name of the Game - Traffic and Closed Leases

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Posted by: Sergio Navarrete on Aug 1, 2009 01:00

More traffic… more qualified traffic… better closing techniques are the name of the game for owners and managers.

However, achieving this is a complex task.  A significant key  is recognizing that the American demographic is a changing thing.  Did you know that 72% of new tenants for the next 10 years are expected to be minorities and that half of these will be Hispanic/Latino?  Also, did you realize that this year American schools will graduate the largest class in history?  Or, what about the fact that seniors as a part of population will grow disproportionately over the next 10 years.

What about economics?  How does the loss of wealth from the recession impact you?  Or, how will increased savings impact renting?

As owners and manager, studying our markets is critical.  This implies studying our local market and market trends.  This means understanding global trends.  Finally, this implies coming up with techniques to capitalize on these factors once understood and quantified.

 Apartment Marketing


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