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Home Insider Blogs Erica Campbell's Blog Top 8 Ways to Generate Even More Exposure with Your Community Video
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Apartment Blogs


Nov 25
2009

Top 8 Ways to Generate Even More Exposure with Your Community Video

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Posted by: Erica Campbell on Nov 25, 2009 01:00

Maximize your marketing efforts and reach more prospective residents with a community video. Highlighted below are the top eight ways to generate even more exposure through various social networking avenues using your community video.

1.      Email Signature:
Including a hyperlink to your video in your signature allows prospective residents easy access to virtual contact with your property.

2.      Facebook® Status Updates:
Posting the YouTubeTM link in your status update provides a measurable distribution channel allowing syndication of your video through fans' newsfeeds. It affords residents the opportunity to showcase their apartment community to family and friends who are potentially searching for apartments, leading to increased views and positive sentiment.

3.      MySpaceTM Status Updates:
Posting the YouTube link or MySpace video link to community video in status updates creates consistency across platforms and encourages employees and residents to post. It affords residents the opportunity to showcase their apartment community to family and friends who are potentially searching for apartments, leading to increased views and positive sentiment.

4.      LinkedIn® Status Updates:
Posting a YouTube link to statuses allows for exposure among influencers and other contacts and encourages employees and residents to post, increasing relevant viewership.

5.      TwitterTM Status Updates:
Tweet your video through work and encourage residents to tweet. This affords followers the ability to resend to their followers, allowing promotion of the community and increasing the probability of your video going viral.

6.      Embed Video on Blog:
Embedded code to your blog coupled with written and video content provides prospective residents a comprehensive overview of what to expect. Embedding can easily be shared with friends and creates another distribution channel, which maximizes viral potential.

7.      Embed Video on MySpace Profile:
You can embed video on your profile through albums and tagging friends, allowing consistent branding across platforms. Embedding video also enables feedback from prospective clients.

8.      Facebook Page URL Options:
Posting the video link allows prospective residents to find all the necessary information in one place.

Click here for more information on how using your community video can generate even more exposure!


Comments (2)Add Comment
679
written by Jonathan Saar, November 25, 2009
Great 8 points to implement Erica! Video is a tremendously growing avenue to communicate and engage our residents and customers. Great tips to remind us how. Have a good weekend Erica!
2336
written by JLB Media Productions, December 01, 2009
Couldn't have said it better myself.smilies/smiley.gif
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