Banner

Training Trivia

It is wise and acceptable to use a criminal background check to eliminate any candidates with a criminal record prior to getting to final interviews when hiring.
Powered by Grace Hill
 
 
Total votes: 31
Home Insider Blogs Toni Blake's Blog What are your Social Media Policies - want to see Coke's?
Enter your email address for weekly access to top multifamily blogs!

Apartment Blogs


Feb 16
2010

What are your Social Media Policies - want to see Coke's?

 Print

Posted by: Toni Blake on Feb 16, 2010 13:21

  

One of my favorite resources for great information is DigitalBuzsBlog.com.  I am currently developing outlines with detailed  'how to's" for using New Media Marketing,  including the policy suggestions for my clients. Want to see what Coke is doing? Check out this blog on Coke's newly released Social Media Policies. You will find a link to download the 3 page document with the entire contents of  Coca-Cola's new social media policies. Coke does business in 206 countries and collaborated with their Ethical Compliance, Legal and Marketing teams.   It is nice to know that Coke just released their's, maybe we aren't so far behind. It's also nice to know they were able to keep it simple. Coke created a Social Media Certification Program as a first requirement to any team member participating as a Spokesperson. You can see the 10 Principles for Online Spokespeople listed in the blog.

What department is responsible for developing  your company policies?

Do you have a company "code of conduct" ? 

Will you involve legal to approve your final draft?

Are you engaged without policies in place?

Has your company created a position to manage your online brand and oversea social media policy and strategies?

Do tell . . . 

You need to a flashplayer enabled browser to view this video


Comments (8)Add Comment
62
written by Brent Williams, February 16, 2010
Great find, Toni - thanks for sharing!
3555
written by Tami Siewruk, February 16, 2010
Toni, I enjoy Digital Buzz! Here are two more GREAT resources.
A company with over 40,000 employees share their Social Media Training.

http://www.exchange.telstra.com.au/training/flip.html

117 policies in this database from Social Media Governance. http://socialmediagovernance.com/policies.php

Results!

Tami
235
written by Toni Blake, February 16, 2010
Tami - both resource are INCREDIBLE - Social Media Governance shares links to the social media policies from an impressive list of amazing companies from Hospitals to the BBC! There are even a few additional Coke documents plus links to blogs and other resources. WOW! I am going to spend a TON of time researching these links! Thanks so much!
2672
written by Daisy Nguyen, February 18, 2010
Toni: Great links. I LOVE the video. Short, sweet, to the point. Thanks for sharing!
3615
written by Christine Fleck Struble, February 23, 2010
Toni, You always find the good stuff! Thank you for sharing!
2109
written by Karen Long, February 23, 2010
Awesome information. If it's important to Coke, probably it wouldn't hurt us to deal with it too!
235
written by Toni Blake, February 23, 2010
Thanks Daisy, Christine & Karen for sharing!!! I always love seeing encouraging comments! Makes me want to SHARE MORE!!! The policies are a great read!!! Their approach is brilliant and simple. Also, Tami shared:

117 policies in this database from Social Media Governance. http://socialmediagovernance.com/policies.php

This link will blow up your brain! Talk about the trend "InfoLust" - this one is a real find!
Thanks again Tami and everyone for sharing!!!

We are stronger together!!!!

Toni Blake
1098
written by Elizabeth Blake, February 25, 2010
I think too many of us have jumped into social media without taking the time to develop and train strategies or policies... Its important! Thanks Toni!
feedSubscribe to this comment's feed
What Do You Think?


security code
Write the displayed characters


busy

Insider Blogs

Judy Bellack What does the Satisfacts Research survey on “All That Apply: ... written by Judy Bellack
NAA’s UNITS magazine published a Satisfacts Research survey in their April issue titled “All That Apply:  Residents’ Leading Marketing Sources.”  The web-based survey queried 34,000 apartment residents who had m ...   (Read More)

Brent Williams Fair Housing Does Have “Costs” And Should Be Part Of The Dis ... written by Brent Williams
I have a one year old daughter, so when I think about where I want to live, one of the major elements is simply whether there are other families with young children in the area.  So imagine me touring an apartment community and asking if there a ...   (Read More)

Buildium LLC Why Should You Get a Property Manager? written by Buildium LLC
A guest post by Gabriel Knight, Mortgage Fit, Chicago, IL While rental property investment might look like a rewarding and positive venture, managing both tenants and properties can be overwhelming. As such, you may need to hire a professional proper ...   (Read More)

Talisa Lavarry Kids and Pets- A Key piece to your Resident Retention Puzzle written by Talisa Lavarry
Let’s face it. Major media moguls have known for years that the best way to evoke emotions…I’m talking warm and fuzzies is with kids and animals. Children and pets are a universal symbol of pure love. It’s just understood tha ...   (Read More)

Nadeen Green A horse is a horse, of course, of course... written by Nadeen Green
And now you will have that lovely ditty in your head for the day.  (You’re welcome – LOL.) Today’s post is about the use of miniature horses as guide animals for the blind.  I have found when teaching that I often get skep ...   (Read More)

Read More Blog Posts