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Home Insider Blogs Toni Blake's Blog What are your Social Media Policies - want to see Coke's?

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Feb 16
2010

What are your Social Media Policies - want to see Coke's?

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Posted by: Toni Blake on Feb 16, 2010 13:21

  

One of my favorite resources for great information is DigitalBuzsBlog.com.  I am currently developing outlines with detailed  'how to's" for using New Media Marketing,  including the policy suggestions for my clients. Want to see what Coke is doing? Check out this blog on Coke's newly released Social Media Policies. You will find a link to download the 3 page document with the entire contents of  Coca-Cola's new social media policies. Coke does business in 206 countries and collaborated with their Ethical Compliance, Legal and Marketing teams.   It is nice to know that Coke just released their's, maybe we aren't so far behind. It's also nice to know they were able to keep it simple. Coke created a Social Media Certification Program as a first requirement to any team member participating as a Spokesperson. You can see the 10 Principles for Online Spokespeople listed in the blog.

What department is responsible for developing  your company policies?

Do you have a company "code of conduct" ? 

Will you involve legal to approve your final draft?

Are you engaged without policies in place?

Has your company created a position to manage your online brand and oversea social media policy and strategies?

Do tell . . . 

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Comments (8)Add Comment
62
written by Brent Williams, February 16, 2010
Great find, Toni - thanks for sharing!
3555
written by Tami Siewruk, February 16, 2010
Toni, I enjoy Digital Buzz! Here are two more GREAT resources.
A company with over 40,000 employees share their Social Media Training.

http://www.exchange.telstra.com.au/training/flip.html

117 policies in this database from Social Media Governance. http://socialmediagovernance.com/policies.php

Results!

Tami
235
written by Toni Blake, February 16, 2010
Tami - both resource are INCREDIBLE - Social Media Governance shares links to the social media policies from an impressive list of amazing companies from Hospitals to the BBC! There are even a few additional Coke documents plus links to blogs and other resources. WOW! I am going to spend a TON of time researching these links! Thanks so much!
2672
written by Daisy Nguyen, February 18, 2010
Toni: Great links. I LOVE the video. Short, sweet, to the point. Thanks for sharing!
3615
written by Christine Fleck Struble, February 23, 2010
Toni, You always find the good stuff! Thank you for sharing!
2109
written by Karen Long, February 23, 2010
Awesome information. If it's important to Coke, probably it wouldn't hurt us to deal with it too!
235
written by Toni Blake, February 23, 2010
Thanks Daisy, Christine & Karen for sharing!!! I always love seeing encouraging comments! Makes me want to SHARE MORE!!! The policies are a great read!!! Their approach is brilliant and simple. Also, Tami shared:

117 policies in this database from Social Media Governance. http://socialmediagovernance.com/policies.php

This link will blow up your brain! Talk about the trend "InfoLust" - this one is a real find!
Thanks again Tami and everyone for sharing!!!

We are stronger together!!!!

Toni Blake
1098
written by Elizabeth Blake, February 25, 2010
I think too many of us have jumped into social media without taking the time to develop and train strategies or policies... Its important! Thanks Toni!
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