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Nov 01
2011
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Are You Sabotaging Your Own Employees Training?
Posted by: Brent Williams on Nov 1, 2011 11:30 Tagged in: Apartment Training
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The growth of online learning has been staggering within the multifamily industry, and more and more companies seem to be realizing the potential. However, I hear too many stories of companies sabotaging their own employees’ training.
One of the great benefits of online training is that it is self paced and convenient. I don’t think it can replace in person training, but I think it provides a convenient and time efficient way to learn critical skills and ideas. However, this convenience allows for it to be abused in many ways, as supposedly “urgent” issues often interrupt this critical training.
When we send our employees to off-site training, it is understood that they are unavailable and the rest of the staff is expected to hold down the fort. Only in extreme cases are employees pulled away from off-site training to handle a crisis. And you know what? Somehow they seem to get by! But it often doesn’t work like that with on-site training. I hear stories all the time about how the employee was pulled away from the training to handle some issue, simply because the employee was present in the community. Why does the community’s ability to cope without that employee change when they are doing on-site online training versus off-site training?
What happens when you get pulled away from training over and over? It becomes significantly less effective! Learning requires a certain element of concentration, so constantly getting pulled out of the learning mentality makes it significantly more difficult to obtain and retain ideas. What’s the point of training your employees if you are making it that much more difficult for them to digest the information?
The second major issue with online training is the scheduling itself! Training is investment in that employee to become a stronger leaser, a better manager, or more effective in some other area of their job. But how many companies require the employee to take online training during their off hours? Granted, employees also benefit from this training, but it is the company that employs that person, so they are first in line for reaping the rewards of those additional skill sets. I firmly believe that each employee should have a “budget” of hours per month to spend on training that are during work hours, not hours that they should be spending with their families.
So the question is, are you doing things to enhance your employees online training, or are you sabotaging it with a lack of support?

Having been on-site for a number of years in all sorts of positions (from leasing to regional director), I KNOW that "emergencies" happen and training always gets put on the back burner... and when that happens, guess what else happens? People don't know what they heck they're doing and either quit or get fired because of it. And I for one know that a revolving door (customers OR colleagues) is bad for business. So why not suck it up, embrace that training is even offered and use it to be successful? Seems pretty win-win to me!
As for budgeting "time" for training... again, I wholeheartedly agree. We have calls with our teams, as regionals, right? (or we should be)... that's time taken off the floor. Training time should be equally important and a planned part of our week. In 2012, I'm pushing for "Training Thursday's"... an hour of time (held 2x a day, so everyone can participate and offices can then remain open) where your focus is training. Different topics each week, webinar (live instructor) format. I'm hoping for total participation (but then again, I always have been dreamed big)
Regarding scheduling and interruptions. Force the schedule, have employees run online training at set specific times each month (every other Thursday between noon and 1pm). Let the staff order pizza, but shut the office down... The people out on site don't have the same disciplines as the executives, they will not set aside time for training. You need to make it part of their life.
More frustrating is that so many simply calculate an ROI for online training by the reduction in expense of flying someone around. You still need to allocate time for your associates to be trained.
I am a big fan of online training. It offers consistency and constantly available. There is never a reason why someone should not be trained or know how to handle a situation when online tools are made available.
Training an employee is like building a car. Lots go into it with the use of robots and such, but at the end of the assembly line someone goes through the car to make sure everything in perfect and a short test drive. The same should apply to people. Run them through the factory, but set aside the time to polish the fenders and clean the glass – once off the line, you still have to maintain them. Check the oil and filters. Once or twice a year, you’ll need to throw in some extra dough to keep’em looking good.





