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Home Insider Blogs Eric Brown's Blog Blog How Many Fans, Followers and Friends are Required to Self Rent Apartments
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Jun 06
2010

Blog How Many Fans, Followers and Friends are Required to Self Rent Apartments

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Posted by: Eric Brown on Jun 6, 2010 13:14

My partner at The Urbane Way, and best selling author of the eBoot Camp Book and Series, Corey Pearlman forward a pretty interesting article on Saturday. The post is titled 1,000 True Fans. The premise is that with enough, "True Fans" you can have a self sustained business model. 

Although the article is mostly aimed at creators, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.

How Many Fans, Followers and Friends are Required to Self Rent Apartments

Sound silly, I don't think so. At the Urbane Lab, we have been keeping close tabs on the correlation between Fans, Followers and Friends, as well as Blog Traffic and Web Traffic to begin to determine the Tipping Point of when your Community of Interest starts to feed your business with enough sustainable leads to Self Rent Your Apartments. 

Are You Tracking Right the Numbers

Most apartment operators know exactly how much "traffic" they need in order to keep their communities at an acceptable occupancy level. They know the conversion ratios of Traffic to Tours and Tours to Rentals, likely by leasing consultant, time of year and all of the other metrics we all chase. But have you ever thought about how much web site traffic, and how much blog traffic  you need in order to fulfill the tour requirements, how many facebook fans you need and blog followers you need in order to procure enough buzz to generate sustainable leads? 

If you don't you should, as there is a direct correlation in the size of your community (friends, fans and followers) against the amount of leads you need to keep your assets full. 

We are available for Social Media Marketing and PR for your apartment community. Our ideas are tested and flushed out on our own portfolio first, giving us First Hand Knowledge of the most cutting edge social media marketing initiatives. 
Ciao Eric 
248-767-4460

 

 


Comments (2)Add Comment
679
written by Jonathan Saar, June 08, 2010
This kind of goes without saying Eric. The debate over the quality of the fans has already been discussed in previous posts. There should be a never ending process to increase your base and look for ways to make them ambassadors of your brand. Good reminders. Thanks for the post.
68
written by Eric Brown, June 08, 2010
Hey Jonathan, Good Morning, Thanks for stopping by. We are trying to get folks to start thinking about the importance of numbers. having said that, I completely get that it is about relevant numbers, however folks can get way to caught up on the purest Social Media jargon, because at the end of the day, numbers do, and have always mattered.
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