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Apr 01
2011
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When I was a little girl, I would stay up all night and dream of one day being in the multifamily housing industry? Okay, well... not exactly. Just like the majority of us in "the industry," (as we so lovingly call it) I stumbled upon it by sheer accident.
It started with "The Honeymoon Phase." How does one know when they are in this phase? Well for me, the symptoms were quite obvious. In fact, they were easily diagnosable to even the common eye. They included: excitement, eagerness to get to work, overflowing creativity, boundless energy, and enthusiasm for miles. Just like in the early stages of any courtship, I gave careful thought and consideration to what I would wear the next day. In fact my wardrobe prep mirrored that of an elaborate Celine Dion concert. I visualized myself leasing one apartment after another. All the while thinking how lucky I was to have stumbled into this beautiful relationship. I prayed that we would have a lifetime of happiness together.
Fast forward three years. I was the same girl but now I was terribly ill. A new set of symptoms had presented themselves. They included: inside the box thinking, tardiness, grogginess between the hours of 9-5, and really boring outfits. The situation was really dire. What was wrong with me? After careful thought and self examination, it become obvious. I had been bit with a career killing bug--"The Over-It Phase." I had lost my will to be fabulous at my job.
Just like in any life threatening situation, I realized that I needed to take drastic measures. What would I do? I started out by prescribing myself a serious dose of medicine: a new outfit with a great pair of shoes. And that was my first step to a full recovery!
In my journey for rediscovering my passion for my career, there are a few tricks that I have picked up. These are the lessons I want to share.
1-Your attitude is your brand. Just think, everything and everyone is a brand. When you say the name of a brand, what comes to mind? When I say "McDonald's" you may think golden arches or crispy french fries. If I say "Tiffanys," you may think little blue box of happiness.
Ask yourself, "What does my personal brand bring to mind?" If you don't like what your brand is saying about you, change it.
2- Henry Ford is a genius. He said, "Whether you think you can or think you can't, you are right."Stop thinking negatively or you will become a self fulfilling prophecy.