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Feb 24
2009
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After visiting several sites recently in one of our regions, I realized that morale was down, staff members weren't having much fun (largely due to the pressures of the economy/losing residents/difficult cost cutting measures), and they were all wanting more ideas that cost little to no money so they can hang on to each and every resident. I thought I should tackle morale first.
We decided to create a company wide leasing campaign and modeled it after the reality show "The Biggest Loser". The contest goals are:
- losing as much vacancy fat as possible in 60 days
- Maintain 1.5% delinquency or lower
- weight check-ins each week (they start at a specific weight and gain/lose weight based on a point system for move ins, move outs, renewals etc.
- team enthusiasm (who exhibits the most creative tracking visual onsite)
We kicked it off at our annual manager's meeting in February and the regional managers were all dressed as personal trainers (but with a twist from the 80's...I'll let your imaginations run with this but I will tell you that we did have a Richard Simmons look-a-like present). Our fearless leader wore a fat suit because he needs their help in losing all of this vacancy fat...it was quite the rollout!