aimee miller's Blog

Our webinar on Wednesday 8/26 (5 Steps to Get More from Your Online Marketing) was a great success!  Thanks to Brent for co-hosting this event and to Mike Whaling from 30Lines (www.30lines.c0m) for being so knowledgeable and fun to listen to. 

Mike did such a great job - the average rating for the webinar was 4.3 out of 5 and we didn't have time to get to many of the questions. 

We've compiled some additional resources from the webinar:

You have probably never read a website or a company description that says something like… "We deliver terrible service. Really, great service is expensive and we don’t think it is worth it so instead of great service we will provide pretty adequate to bad service. Thanks for your business.” That wouldn't really get a lot of business. 

We probably all say the same thing (and I feel scared writing this because I know I’ve typed up this exact phrase in previous marketing material):

“We pride ourselves on providing the best service to all of our customers.”

The other day I noticed a freshly painted garbage can.  I try to usually not notice garbage cans because they are gross, but this one looked really nice.   It was freshly painted (green) and the paper below it warned “Fresh Frazee Paint.” Kind of clever – they probably gave out the “wet paint” hand–outs when purchasing the Frazee Paint. 

If you think about how paint works, the paint–viewer really doesn’t know the brand used (and do we care?) but Frazee figured out a non-intrusive way to get a little bit of airtime with the general public.  I have spent a little (extra) time thinking about Frazee's clever move.  

In general, I can easily be swayed by what others are doing (not always, just sometimes !).  When I've shopped  for paint before I'm confused -  there are a LOT of brands and choices – beyond just which color to use, which is paralyzing enough. Do you buy the more expensive brand? Save some money with the cheaper one? If I knew what type of paint the "majority" picked I'd probably just follow them.