In the past, many apartment communities have been able to survive even with very limited amounts of innovation. They focused on providing quality products and services, and simply updated them to a level that maintained their competitiveness in the market. Today, customer expectations are placing more demands on company innovation. They are used to products that continually advance and make their life easier and they don’t expect any less from your team and community. If you are not up for the challenge, they can always go somewhere else.
Innovation is one of the main ways to distinguish your product and services from the competition. If you can't compete on price, you'll need innovative products and ideas to make your community stand out from the crowd.
In this final 3-part series post, we move over to the “Easy-Going” community. It falls between “Hell on Wheels” and “Push Button.”
1. Hell on Wheels: A difficult, demanding, back-breaking, problematic community.
2. Easy-Going: An average, occasional challenge, mostly pleasant community.
3. Push Button: A simple, no sweat, uncomplicated, “daily vacation” community.
This is a very blissful place to work. Maybe you remember this community? It was on every manager’s radar. It was euphoric—a Push Button community with an occasional apartment flood, theft, or even surveillance on a resident, just enough disruption to add a little excitement to the day.
But like all of the others, spending too much time at the Easy-Going community has its disadvantages, too. It’s called complacency—that warm and cozy feeling of being satisfied....