By Jennifer St. James
Yes, I heard your collective sigh of frustration when you read that title. Yes, I know that every day seems to bring another form of Internet marketing that you just “have to” be using. But trust me when I say that this one is different. Who hasn’t heard of Google by now? Probably even people living under rocks have used Google to find out exactly what type of rock that is overhead. Which is my point, really. Do you remember life before Google? I know, for the younger generation, life before Google didn’t exist, and for those of us above the Millennial age, remembering what we did before Google is more than a little hard to do.
And that’s why I know that Google+ is not just here to stay, it’s also going to start dominating the market. Soon. After all, you don’t see other search engine names being turned into a verb… “I’m going to go Bing that!” Said no one, ever. So, here are more specific reasons why property managers (as well as all business owners) should be on Google+ and using it as the fantastic tool it is:
1. Google+ Is GrowingI usually hear about Facebook in this department, and yes, it has seen some extraordinary growth—from its launch in 2004 to today, it has averaged about 111 million users per year, and now has about 1 billion users. Technically, Google+’s growth rate is four times that of Facebook—it launched in June of 2011,...